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Moïse B. Selph

Mosali · Algiers, since 2026

LOBAKAVoice infrastructure for a multilingual world.

A voice-technology brand I founded in Algiers and am building and testing today, with a first solution: LOBAKA Sasa, to listen to an event in your language on your own phone.

  • Sasa · pilots in preparation

Why LOBAKA

Language shouldn't decide who gets to take part.

One message, one room, people who do not all speak the same language: speech very quickly stops being shared. Conventional audio equipment rests on one assumption — one room, one sound, one language — which holds as long as everyone speaks the same one.

When that is not the case, the usual answer is equipment: booths, radio receivers rented by the day, one technician to hand them out and another to collect them. The cost excludes nearly everyone outside major international conferences. So a museum guide shouts over the next group, a parish translates its service out loud at the back of the hall, a festival gives up on audio description — and nobody calls it a technical problem.

LOBAKA was born from that observation, in Algiers, looking at a conference room: deliver the voice, in several languages, straight to the device everyone already has in their pocket. Lobaka means "speak" in Lingala.

How it works · LOBAKA Sasa

Your phone becomes the receiver.

Three roles, no equipment to hand out: an organiser, speakers, listeners.

  1. 01

    Create a session

    The organiser creates a session — a name, a venue — and adds one channel per language or audio experience: translation, commentary, audio description.

  2. 02

    Show a QR code

    A QR code is generated and projected in the room. Nothing to install, nothing to hand out: everything runs in the phone's browser.

  3. 03

    Join and choose

    Each listener scans, picks a channel and listens through their earphones. They can switch at any time.

  4. 04

    Speak into a channel

    The speaker — interpreter, commentator, guide — receives a link and starts broadcasting from their phone, no account needed. The organiser watches the listener count live.

  • Web browser, no app to download
  • Up to 5 channels and 150 listeners per session (first milestone)
  • Wi-Fi or mobile data
  • About 30 MB per hour of listening

The solution

A first solution, tested room by room.

LOBAKA SasaReal-time multilingual audio for venues and events.

First pilot sessions in preparation

Several live audio channels in one room; each person listens to theirs on their own phone. Built for situations where several languages must coexist within one experience — conferences, shows, guided tours, trainings, museums, cinemas, meetings, ceremonies — and for uses we will only discover by running the experiments.

During the test phase, sessions are created on request.

Where the project stands

A test phase, not a launch.

LOBAKA has not reached commercial maturity, and this page will not pretend otherwise. The project is in its test phase: Sasa sessions are created on request, and each room is a chance to validate use cases, fix the product and gather feedback from real organisers, speakers and listeners.

Some features and some uses will change. What is written here reflects the product as lobaka.com describes it on the date this page was updated; where they differ, lobaka.com prevails.

No public pilot session has taken place yet. I will not publish numbers until there are real ones: they will live on lobaka.com, room by room.

The experiments

Bring us a room.

A conference, a tour, a class, a service, a screening: if several languages need to coexist there, it is a test ground. Sasa pilot sessions are free — no contract, no invoice, a room and an audience. I set the session up with you, and what it teaches feeds the product.

Vision

Built as infrastructure.

The basic unit is not the language, it is the channel. A channel carries a name, a voice, sometimes a language: "French" is a channel, "story in Lingala" is another, "what is happening on stage, for those who do not understand" is one too. That shift opens far more than translation — audio description, live commentary, the guide speaking to their group while two others walk through the same room.

In the medium term, LOBAKA wants to make spoken communication accessible wherever languages coexist. Born in Algiers, built for rooms that can be anywhere.

Language should never be a barrier to participation.

The founder

Moïse B. Selph

A journalist, I anchor the news and host Africa Tech on Ifrikya FM in Algiers, and since 2023 I have been documenting the continent's digital infrastructure — data centres, cables, satellites, languages. Trained in cybersecurity and data science, I founded LOBAKA in 2026 to build one piece those investigations kept showing was missing.

Because I host a technology programme and run a company in the same sector, my rules are written down: I do not cover LOBAKA's direct competitors on air and I declare my interest.

What's next

The product lives on lobaka.com.

Use cases and progress are kept up to date there; field data will be published there, room by room. For a pilot session or a voice project, write to me below; to follow the project, LinkedIn.

FAQ

The questions I get asked here.

What does the “Declaration of interest” box on some texts mean?

That the text deals with a subject directly related to Lobaka, of which the author is the founder. The box is published under the editorial charter, which commits him to declaring his interest systematically, on air and in writing, and not to cover Lobaka’s direct competitors.

Is Lobaka an operating company or still a project?

A project in its test phase, and the page says so plainly: no commercial maturity, no launch. Sasa sessions are created on request, no public pilot session has taken place yet, and no numbers will be published until there are real ones. The product’s status is authoritative on lobaka.com.

Can Sasa be used for an event right now? What does it cost?

Yes, as a pilot session: free, no contract, no invoice, a room and an audience. A conference, a tour, a class, a service, a screening where several languages need to coexist is a test ground; Moïse sets the session up with you and what it teaches feeds the product. Propose one through the form on the Lobaka page.

Do participants need to install an app? How many languages and listeners?

Nothing to install, nothing to hand out: a QR code projected in the room, everyone scans, picks a channel in their phone’s browser and listens through their earphones; they can switch channel at any time. First milestone: up to five channels and one hundred and fifty listeners per session, on Wi-Fi or mobile data, about thirty megabytes per hour of listening. The speaker, interpreter, commentator or guide, broadcasts from their own phone, no account needed.

Lobaka’s founder is a journalist: how is the conflict of interest handled?

Through written, public rules, the editorial charter of August 2026. He does not cover Lobaka’s direct competitors on air. He systematically declares his interest when a subject touches the company, on air and through a box on the texts concerned. Guest selection remains independent and is never for sale.

Pilot sessions and voice projects

Let's talk about what you are building.

If the form fails, or for any other request, write directly to moise@lobaka.com.